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The Sign of the Times

Mar 19, 2010 12:00 PM, By Randal A. Lemke, Ph.D., Executive Director of InfoComm International


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For more than five years, InfoComm International has been working to advance industry knowledge surrounding the art, science, and business opportunities surrounding digital signage. Due to the continuing evolution of the growing application, InfoComm is developing additional programs to address this evolving and growing segment of the audiovisual industry.

Digital signage remains a welcome growth technology in the AV market. It has been estimated that out-of-home digital display networks will generate $2.7 billion in advertising revenue by 2013. These are impressive numbers and good news for anyone who has invested in or spent money on advertising-centric digital signage, but the majority of digital signage systems are installed in non-retail environments like corporations, educational facilities, government offices, hospitals, hotels, or convention centers.

As part of a new initiative, InfoComm is offering a new virtual digital signage event April 22, 2010. This online event will offer substantial education and manufacturers’ training, and is a logical extension of our tradeshow brand.

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InfoComm is also expanding its significant existing commitment to the digital signage sector at InfoComm 2010, being held June 9-11 at the Las Vegas Convention Center. This will feature the world’s largest digital signage exhibition, including a Digital Signage Pavilion and exhibits showcasing displays, mounts, and networking and software solutions. InfoComm 2010’s Digital Signage Application Showcase, now in its fourth year, will feature digital signage in fully integrated environments.

Beyond the show floor, InfoComm 2010 will feature a full array of digital signage training. Two half-day sessions, Digital Signage Business Planning and Digital Signage Fundamentals, will be offered. Other digital signage classes include 25 “Gotchas” of Digital Signage, Best Practices in Selling Digital Signage, A Time of the Signs, What Does the $90B Display Industry Know About Digital Signage?, and Emergency Mass Notification Systems–Best Practices in Design. In addition, sessions, such as Technology Trends, will contain important information on a variety of AV applications, including digital signage. InfoComm has also partnered with the Strategy Institute to offer a two-day Digital Signage Technology Summit on June 16-17.

Throughout the year, InfoComm offers training related to digital signage. InfoComm has offered Digital Signage for AV Professionals and Digital Signage for Sales Professionals at regional training events run by InfoComm and its partners. These classes provide attendees with the tools needed to communicate an AV pro’s value to a digital signage installation. InfoComm also publishes news and valuable market research that includes information about digital signage sales and trends.

Digital signage technology has been embraced by a wide range of industries, particularly hospitality, retail, corporate, education, and transportation, primarily because of its ability to improve communication and shape the customer experience. Over the next few months, InfoComm will be announcing more new programs to satisfy the industry’s need for information on this burgeoning AV application.



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