Jan 8, 2014 4:12 PM, By Cynthia Wisehart • Photos by Edward McGowan
A design studio changes the equation for churches
Since PlainJoe started 12 years ago, the studio has done brand development, and website, print, and environmental design for dozens of churches and ministries at all budget levels including Indiana’s Granger Community Church; Hollywood’s Oasis Church; First Christian Church in Huntington Beach, Calif.; Renaissance Church in Summit, N.J.; Elevation Church in Matthews, N.C.; Canyon Ridge Christian Church in Las Vegas; Central Christian Church in Beloit, Wis.; and Crossroads Church in Corona (where Peter McGowan is an elder), among many others.
Many of these bold designs are intended to speak to young churchgoers, and to ministries that are trying to revolutionize communication and/or make people more welcome. Comfortable, engaging environments and bold wayfinding elements give these unique church designs a powerful sense of place. In one striking example, Manchester Christian Church in New Hampshire transformed from traditional forward-facing, straight-rows-of-chairs worship to a modern media lounge with conversation clusters, big video screens, mood lighting, and a warm complex color palette of rich burnt oranges, yellows, and moss green. Like many of the PlainJoe projects, Manchester Christian also features whimsical children’s spaces and graphics. “There are pastors who are willing to take a risk and get away from the corporate commodity church,” Peter McGowan says.
Shortly after starting PlainJoe, Peter’s brother Mel went on to found Visioneering Studios, applying his Disney background and his master’s degree in urban planning to large-scale secular projects throughout the world—and to transforming worship buildings. Visioneering was supported by the Provision Ministry Group, which provides financial resources, management and investment, church loans, new church planning, real estate services, construction consultation, master planning, and church site design. Provision wanted to see churches get better aesthetic results from money spent on new and redesigned buildings. In 11 years, Visioneering Studios has grown to be one of the most honored church architects in the country. The company’s architectural evangelism seeks to “peel away the traditional layers of church design that scare people away,” says Mel McGowan. The Visioneering designs reflect some of the same ethos seen in PlainJoe’s work—modern and inviting, whimsical, creative, and absolutely outside the box.
Meanwhile, back at PlainJoe, Environmental Design Director Michael Melilli is telling me that he plans to continue increasing the opportunity for AV in PlainJoe’s designs. At the moment he’s sharing his workspace with a couple of Dell short-throw projectors and a screen for a projection mapping mockup he’s working on. A former intern at The Jim Henson Company and a veteran of reality TV postproduction, Melilli likes the way AV allows a space to change without the mechanical process of refabricating scenic elements. For his colleagues in the graphic design department, moving graphics are becoming more important and the crossover into environmental design seems a natural evolution.
As it is now, PlainJoe will specify AV as part of an environmental design and then work with local integrators on the execution. Or a church may have PlainJoe do the environmental design and separately contract the AV. In some cases, PlainJoe has designed and fabricated elaborate themed finishes for AV elements. One thing is certain, whatever PlainJoe does with AV, they will do it with a twist.
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