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Market Inspiration 
By Don Kreski
The key to making good decisions is starting with good information. That’s an area where marketing managers in the natural and organic foods industry have a big advantage over those of us working in AV. They can use cash register scanner data to model buyer behavior, rather than relying on surveys, samples, and other means of estimating sales and market share...

The Price of Blu-ray Perfection 
By Jason Bovberg
We’ve come to a point at which high-definition video is offering something of a “cinephile’s dilemma.” ...

Sustainable Success 
By Cynthia Wisehart
I remember being at the Christie Digital booth at NAB 2007, when the company had just embarked on its ISO 14000 green adventure...

In Memoriam 
By George Petersen
In pro audio, few major companies are family-owned. Among these, examples such as Meyer Sound, Peavey, and Sennheiser come to mind...

Design to Connect 
By Don Kreski
One of the most important ways you can connect with potential customers is through your website, and one of the fastest ways to turn them off is with poor design. What makes the difference? ...

AV Pros at NAB 
By Cynthia Wisehart
This year, NAB was a little schizophrenic with the co-location of three digital signage events. In theory, it sounded great--everything in one place...

The Audiophile Installation 
By George Petersen
In an industry dominated by 8in. ceiling loudspeakers and in an economic climate ruled by cheaper=faster=better, the words “audiophile” and “club installation” are rarely used in the same sentence...

Trends in Courthouse AV 
Provided By InfoComm International
Historically, the legal community isn’t thought of as a technology-savvy group. ...

Get the Job, Part 2 
By Don Kreski
Last month, we looked at the science of responding to requests for proposal (RFPs): the processes you must go through to ensure that your proposals realistically describe what you plan to do, set a profitable price on your work, and protect you from unexpected demands and issues...

Enhancing Corporate Communications via Dynamic Digital Signage 
By Maria Porco, X2O Media
With corporate cutbacks and an economy trying to get back on its feet, corporations of all sizes are struggling to find cost-effective ways to communicate timely information to their busy employees. ...

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