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Test Marketing with AV  
By Don Kreski
Time Warner’s seven-month-old Medialab is one of the most sophisticated test marketing facilities ever built, employing innovative research tools to evaluate testers reactions and integrating a sophisticated audio visual system to observe, record, and analyze those reactions....

Digital Signposts: The Stakeholder-Centric Approach 
By Vern Freedlander, Vice President, Production, X2O Media
One of the biggest trends in corporate communications identified by the Communications Executive Board is a shift toward a stakeholder-centric communications approach instead of a company-centric approach....

Mackie DL1608 Mixer Review 
By John McJunkin
The DL1608 itself is not actually a complete mixer. It’s one half of a two-part system—the I/O and digital audio engine that handles all the input, output, and processing of your signals. The other half of the system is the iPad that you provide to control the system....

Rock Concerts, Hearing Loss, Tinnitus  
By Jeff Carroll, Ph.D.
The louder the music, the more fans rave. That ringing in your ears after a concert usually goes away within hours or days. But what if it persists?...

On the Circuit 
By Cynthia Wisehart
In Seattle at Barboza, Glen Phillips had just finished a set for the gathering of press and dealers at Mackie’s debut event for the Mackie DLM series powered loudspeakers. ...

The Apple iPhone has Lost Its Mojo 
By Jason Bovberg
Did you tune in to the Apple iPhone 5 event last week? ...

Digital Signposts: Digital Signage and Manufacturing 
By Vern Freedlander, vice president, production, X2O Media
Live data has always been an important component of digital signage, but one business sector in particular can reap enormous benefits....

Why Are We Scared of the Cloud?  
By Jason Bovberg
A lot of people are troubled by the cloud....

The Audio Zone 

For the Envy nightclub at the Route 66 Casino Hotel in Albequerque, Nathan Powell got the chance to dramatically transform the guest experience. ...

Risk-preparedness and Mitigation for Live Events 
By Scott Carroll, Executive Vice President & Program Director, Take1 Insurance
The recent Radiohead stage collapse in Toronto that left one dead and three injured could have serious ramifications for the live event industry. ...

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