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A New Generation of Information-seekers 
By Vern Freedlander, VP of production services, X2O Media
Today’s generation of anytime, anywhere content consumers have become more comfortable with visual media than traditional text. High-resolution images, viral video clips, and lively graphics are now becoming more effective for leveraging the best practices of story-based communications, leading to a shift in the way content producers convey their information. ...

Digital Signposts: Communications Strategy vs. Content Strategy 
By Vern Freedlander, Vice President, Production, X2O Media
In corporate communications, confusion often looms between the terms content strategy and communications strategy. Therefore, when pitching channel solutions to enterprise clients, it becomes important for integrators to fully appreciate the nuances and subtleties between the two terms. ...

Live Mixing Know-how from Buford Jones, Part 2 
With Bennett Liles
In mixing live sound, there’s no substitute for experience, and we have a guest who’s mixed with all the greats. Buford Jones with Meyer Sound is back to tell us more about how it’s done, digital and analog boards, and working with in-ear and floor monitors from a guy who has done it all. ...

IT Terminology to Know and Understand  
By Kevin Gross
A wide part of the gulf between IT and AV professionals is in vocabulary. The following IT terminology is relevant to AV applications....

Network Misconceptions 
By Kevin Gross
Understanding the IT point of view requires addressing common misconceptions the AV community may hold toward IT and vice versa....

On the Circuit 
By Cynthia Wisehart
I saw 49 AV companies at InfoComm, so this will just be a few highlights from a very satisfying show. ...

Live Mixing Know-how from Buford Jones, Part 1 
With Bennett Liles
Mixing for live sound. It’s one of the most exciting jobs around and Meyer Sound’s Buford Jones has mixed shows with some of the biggest names in the music business. ...

4K Technology Brightens Installation Opportunities 
By Art Rankin, senior director AV business unit division management, Panasonic System Communications Company
The market has moved from standard definition to HD content, and it now stands on the cusp of a move into ultra HD or 4K content. ...

Acoustic Transmission 
By Bob McCarthy
Transmission is the movement of signals from senders to receivers. For acoustic transmission, the senders are musical instruments, voices, loudspeakers—anything that makes noise. ...

Acoustics for Media Conferencing 
By Cynthia Wisehart
“‘Videoconferencing’ is a term that always confuses me because there is always audio. Sometimes there is no video. So it should really be ‘media conferencing’ or ‘audio/video conferencing,’” says studio architect and acoustician John Storyk. ...

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