Columns & Features

Signs of Signage

By Michael Goldman

I wondered in this space last month about what kind of energy we’ll encounter at InfoComm this year. Many of us will be learning the answer to that question around the time that you are reading this...

POV: Go Green

Provided by InfoComm International

Earlier this year, the InfoComm International board of directors appointed members to serve on an InfoComm International Green AV Task Force...

Management Perspectives: If You Build It, They Will Come

By Don Kreski

Though our industry continues to do well in the economic downturn, a lot of AV integrators are asking themselves, “What do I need to do to keep the orders coming as buyers trim their capital budgets?”...

Management Perspectives: Pay-per-click Advertising

By Don Kreski

Not everyone who effectively markets to search engines manages to optimize his or her website. “We have been doing pay-per-click advertising for about three years now, and it’s grown to be our number-one marketing tool,” says Martin Phillips, president of Austin, Texas-based Wireless Computing...

LED Technology: What’s New, What’s Next?

Provided by InfoComm International

Ever since blue LEDs appeared in the 1990s, a cascade of development and system evolution has advanced solid-state lighting to become a viable and prosperous technology foundation. Today, LED technology is used for general lighting in small and large venues...