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Case Study: Integrated Design Solutions, Troy, Mich.

Sep 24, 2010 3:28 PM, By Don Kreski

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When Integrated Design Solutions moved into its new headquarters, the company incorporated its own design for the AV and control system. The system relies heavily on Crestron signal distribution and management solution DigitalMedia to transport and manage all data, video, audio, computer, and control signals in the facility’s two main conference rooms.

This spring, Integrated Design Solutions (IDS) moved into new headquarters in Troy, Mich., with AV and control systems of its own design. At the heart of these systems is DigitalMedia (DM), the signal distribution and management solution by Crestron. IDS consultants used DM cable, switcher, transmitters, and receivers to reliably transport and manage all data, video, audio, computer, and control signals in the facility’s two main conference rooms. Crestron processors, amplifiers, and touchpanels completed the integrated control solution.

“We are always trying to maximize functionality in the jobs we do while minimizing problems in the field,” says Richard Bracci, director of electrical engineering and technology services. “Some of the systems we design are extremely complex. Crestron DigitalMedia is a clean and elegant solution that helps installers cope with that complexity while they’re dealing with the noise, distractions, and deadline pressures typical on a job site.”

High-definition digital systems

IDS is an unusual company, in that it offers a combination of architecture, engineering, and technology consulting services. It has been extremely successful with that approach, so much so that it experienced very little impact during the economic slowdown. IDS management began considering a move to new headquarters last year and completed the remodel of an existing building in May. “It was time,” Bracci says. “We needed a new environment to work in and a better place to bring customers.

“It was also important that we show customers the latest AV, lighting, and control techniques. It’s not always easy for people to visualize what we can do.” The new space gives IDS a chance to demonstrate key technologies and, in doing so, show off its design and engineering work. Two of the new meeting spaces include installed AV systems. The presentation room, where the firm holds most of its customer meetings, is crucial to the company’s sales effort.

“We normally have just 45 minutes to convince a new client to select us,” Bracci explains. “We need a space that’s comfortable, very inviting, and has the graphic tools it takes to bring them on board.” In the presentation room, IDS partners and staff can show photos, CAD drawings, and high-definition video of past projects, as they explain how they will work with the client on the new project. IDS staff can use up to three computers in a presentation, plus a Blu-ray player and document camera. “We also designed a unique, patterned lighting system for this room,” Bracci says. “It’s important that all the subtleties of the design and the graphics come through, and they do.”

There is not a minute to waste in one of these presentations. “You push a button, the lights go down, and the projection starts,” Bracci explains. “Meanwhile, you’re still talking and not wasting time setting up. All the tools have to work perfectly.”

IDS also uses the room for board and management meetings, design team meetings, and project meetings with clients. “We may be working on a marketing plan where we’ll bring in 12 to 15 employees,” he says. “More often, we’ll review the progress on a project and collaborate on designs or design changes. We’ll typically put the drawings on the projection screen and can make changes and see their implications for the rest of the project immediately.”

I.Comm is the AV integrator that engineered and installed the IDS systems. I.Comm Project Manager Les Stiltner says one nice touch is the custom whiteboard IDS designed. “I almost hate to use the word ‘whiteboard,’” Stiltner explains. “It’s more of an 8ft.-tall obelisk painted with a special paint so that you can draw on it from the top to the floor. They positioned it so close to where the screen drops that if you raise the screen, you can project a blueprint on the board without changing the focus, then highlight sections or draw in changes with a marker.” The presentation room also uses a Mitsubishi projector and motorized Stewart Filmscreen projection screen.

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