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Hyatt Regency St. Louis at the Arch

Mar 19, 2010 12:00 PM, By Don Kreski


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The Brewhouse, the new sports bar at the Hyatt Regency St. Louis at the Arch, was among the spaces added to the 100-year-old building. Here, AV integrator Conference Technologies installed 18 Panasonic TH-PF series plasma TVs, a sound system based on a Crown CTS8200A amplifier, a Biamp Nexia CS DSP, and 30 SoundTube Entertainment CM82-EZ ceiling loudspeakers.

The Brewhouse, the new sports bar at the Hyatt Regency St. Louis at the Arch, was among the spaces added to the 100-year-old building. Here, AV integrator Conference Technologies installed 18 Panasonic TH-PF series plasma TVs, a sound system based on a Crown CTS8200A amplifier, a Biamp Nexia CS DSP, and 30 SoundTube Entertainment CM82-EZ ceiling loudspeakers.

“When this hotel was first built, it was an oasis downtown, where everyone went to see and be seen,” says Edan Ballantine, director of food and beverage for the new Hyatt Regency St. Louis at the Arch. “Our goal was to re-create that oasis and bring it up to date. We now have a hotel with a very contemporary design, in a location you can’t beat, with service at a very high level of excellence.”

The property—originally built as the Pierce Building in 1907 but redesigned, doubled in size, and reopened as the Adam’s Mark in 1984—has been a St. Louis landmark for more than 100 years. In 2008, the Chartres Lodging Group bought it and began a $63 million upgrade.

The new owners completely remodeled the hotel—the guest rooms, lobby, meeting space, even the front drive—and they added new spaces, in particular two new restaurants, a fitness center, and a unique 18th-floor meeting center with an outdoor patio overlooking the Gateway Arch and the Mississippi River.

Conference Technologies (CTI) took on the task of upgrading the AV systems, servicing all of the property’s existing systems and designing and installing new ones for the four new public spaces. CTI completed the project over a span of six months, opening in time for the 2009 Baseball All-Star Game, held in St. Louis on July 14.

CTI installed a coaxial distribution system running a satellite signal to each fitness machine in the fitness center. It also installed two 50in. flatpanels and a sound system using a Crown amplifier and two SoundTube loudspeakers.

CTI installed a coaxial distribution system running a satellite signal to each fitness machine in the fitness center. It also installed two 50in. flatpanels and a sound system using a Crown amplifier and two SoundTube loudspeakers.

An impressive new sports bar

The Brewhouse, the most elaborate of these spaces, is a sports bar celebrating St. Louis sporting and brewing history.

“This is a great sports bar,” says Brandon Conick, project manager for CTI. Conick and his team installed 18 37in. to 58in. Panasonic TH-PF series plasma TVs, a DirecTV-based satellite distribution system, a sound system based on a Crown CTS8200A amplfier, Biamp Nexia CS digital signal processor (DSP), and 30 SoundTube Entertainment CM82-EZ ceiling loudspeakers. The Owner’s Box—an enclosed area used for private parties—has four of its own 19in. LG 19LG30 LCD TVs, a Nintendo Wii game console, karaoke machine, and a surround sound system featuring five Community Professional Loudspeakers CPL 23 wall-mounted loudspeakers and a CPL51 sub. “We couldn’t be any happier,” Ballantine says. “The way CTI designed the systems is really cool.”

Ballantine says managers tailor the video and the sound in the Brewhouse to the particular night and crowd. “We have all of the DirecTV sports packages: baseball, college football, NFL football, hockey, basketball, plus music.” Hyatt hotels and resorts use a music service called Music Styling, which downloads a wide range of tracks to a server on the property.

“We tailor the music program to each individual area,” Ballantine says. “The music in the Brewhouse is programmed completely differently from what’s in the lobby and the Red Kitchen and Bar.” In addition, managers can supplement the service with XM Satellite Radio and, when there’s a big game, run the TV audio through the sound system. They can also address the crowd with either of two Shure ULXS24/58 handheld wireless microphones. “We have three zones in the bar, so feasibly we could be listening to three different games, but we try not to do that too often.”

Conick says CTI put control of the sources going to each TV and each audio zone into a Crestron Rack2 processor and 8.4in. TPMC-8x wireless touchpanel. The bar manager can walk around the Brewhouse and adjust individual TVs or volumes, or he can operate the system from its wall-mounted docking station behind the bar. A Crestron fingerprint scanner, built into the TPMC-8x, provides security, preventing unauthorized users from using or detaching the panel from the wall.



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